The most motivated - not to mention productive, successful, and satisfied - people in the world are those who are committed to work for causes larger than themselves. And in a rapidly changing world, with increasing demand for solutions, the future belongs to people who prioritize purpose and problem solving, and harness their gifts to make a positive difference.The best performing companies stand for something, and contribute to the world.
1. You are Wired for It.
For as long as humans have existed, we've contemplated the reason for our existence. Each of us is called to do, create, or change something - in your life, your family, your neighborhood, or your society.
2. Business Neglect It.
Traditional work doesn't recognize purpose as a crucial motivator. It doesn’t banish the concept, but it assigns it to the status of an ornament: a nice accessory if you want it, as long as it doesn’t get in the way of "the bottom line". But this view neglects a crucial part of who we are.
3. Customers Demand It.
Consumers believe companies have more responsibility than ever before to address social issues. And they are more likely to champion a brand that has a strong, authentic purpose.
4. The World Needs It.
There’s a lot of big problems out there. And it demands more purpose-driven people who are able to direct more of their time and talents to solving them. If you’re in business to create a better tomorrow, together, we can change the world.
It has never been more important for entrepreneurs and companies to not only articulate their Purpose, but to consistently demonstrate that Purpose in how you operate, support issues, and engage with all stakeholders.