You can’t prevent deadly diarrhea with Coke. But… 600,000 children die every year because of diarrhea, which is incredibly preventable with a little medication. As long as that medication can actually get there, where the disease is. Meanwhile, you can buy a bottle of coke in the farthest and most remote villages in the world.
So, Simon Berry combined these two thoughts into a solution.
He designed a small container that fits exactly in the space between coke bottles in a casket. And he partnered with coca cola, building on their brilliant distribution channels. This was a revolution for the logistics of medical drugs. And because of coke, he prevented millions of deaths by diarrhea. So, you can.