Reinvent Capitalism with a Pair of Shoes
- Veronica Spark
- Dec 31, 2018
- 1 min read
Summary
You can’t redeem capitalism with a pair of beach shoes. But…
When Blake developed TOMS now popular One-for-One model, he did more than deliver a necessary product to an underserved market. He fundamentally challenged the way we thought about business. And that confused people.
Was it a charity that finances its mission with shoe sales? Or a business that allocates its earnings to doing good?
It’s neither. And both.
The company’s business model transformed its buyers into benefactors; creating a bridge between the Purpose Motive and Profit Motive, between its buyers and its beneficiaries. And this simple pair of shoes made us realize (possibly for the first time) that Capitalism could be used for more than personal consumption and self-gratification.
So, you can.
