Create Peace in the Middle East with Healthy Snacks
- Veronica Spark
- Nov 12, 2019
- 1 min read
Summary
You can’t create peace in the Middle East with healthy snacks. But…
When Dan Lubetzky considered his dad’s experience as a Holocaust survivor, he felt compelled to prevent that sort of genocide from happening again. So, he began to use food as the language for building bridges between people.
But here is the twist.
He started a venture that sourced the raw ingredients from, and furthermore employed, people in conflict regions – Palestinians and Israelis – to produce those healthy snacks, allowing them to build positive relationships, foster economic diplomacy, and create a little bit of peace in the middle east. And that model for using market forces as a force for good paved the way for the company we now know as KIND snacks.
So, you can.
