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Start Something That Matters

Writer's picture: Veronica SparkVeronica Spark


Start Something That Matters by Blake Mycoskie

If you’re a social entrepreneur looking for inspiration, actionable advice, and real-world examples of how to build a purpose-driven business, "Start Something That Matters" by Blake Mycoskie, the founder of TOMS, is a must-read. Blake's journey from adventurer to social entrepreneur is packed with insights into how passion, purpose, and business can intersect to create lasting social impact. Here’s a summary of the key takeaways from this empowering book.


The TOMS Story: A Business with Purpose


At the heart of "Start Something That Matters" is the story of how Blake started TOMS Shoes, a company built on a simple but revolutionary business model: for every pair of shoes sold, a pair is given to someone in need. This One for One® model became a global phenomenon and serves as an inspiring example of how businesses can integrate social impact into their core mission.


Blake's journey began during a trip to Argentina, where he witnessed children without shoes—a problem that not only affected their health but also their access to education. Instead of relying on charity, Mycoskie saw an opportunity to build a sustainable business model that could continuously provide shoes to those in need while also turning a profit.


The Power of Purpose

Blake argues that purpose is the driving force behind any successful social enterprise. Whether you're building a business or launching a nonprofit, the work has to be rooted in something meaningful—something that matters to you and the world. According to Mycoskie, businesses that lead with purpose tend to have more passionate teams, more loyal customers, and greater resilience.


He encourages readers to ask themselves a critical question: What’s the one thing you want to leave behind? This question can help aspiring social entrepreneurs align their work with a cause that ignites passion and drives long-term success.


Key Lessons from Start Something That Matters


  1. Find Your Story

One of the most compelling aspects of Mycoskie’s book is his emphasis on storytelling. He believes that stories are what move people to action—whether you’re trying to raise funds, attract customers, or build a team. The TOMS story of giving shoes to children in need resonated with customers and helped build a loyal community around the brand.

For social entrepreneurs, finding your story—one that connects your mission with your audience in a genuine and emotional way—can be a game-changer.


  1. Keep It Simple

Mycoskie shares the importance of keeping things simple, both in business and in impact. The One for One® model is a simple concept, but it’s highly effective. Complexity can often get in the way of execution, and simplicity allows for clarity and scale. Mycoskie encourages entrepreneurs to start small and focus on one great idea before branching out.


  1. Face Your Fears

Starting something that matters often involves stepping into the unknown. Mycoskie opens up about the fears and uncertainties he faced in starting TOMS and how overcoming those fears was essential to his success. He offers readers practical advice for how to face fears head-on and move forward even when the path isn’t clear.


For social entrepreneurs, fear often manifests as doubt about whether their idea will work or if they have the skills to execute it. Blake's advice? Just start. Taking the first step is the hardest part, but it sets everything in motion.


  1. Inspire Others to Join Your Movement

A key part of TOMS’ success is that it didn’t just sell shoes—it sold an idea that people wanted to be part of. Customers became advocates for the brand, spreading the message through word of mouth and social media. Blake highlights the power of community in building a purpose-driven brand and encourages social entrepreneurs to create businesses that people want to support and rally around.


Building a movement requires more than just a good product; it requires authenticity, transparency, and a clear mission that others can get behind.


  1. Giving is Good for Business

One of the most compelling arguments Mycoskie makes is that doing good can be good for business. TOMS grew rapidly because its mission of giving resonated deeply with customers who wanted their purchases to have meaning. Blake explains that giving should be at the heart of every business, and that it’s possible to build a profitable company while making a significant social impact.


In a world where consumers are increasingly conscious of where they spend their money, businesses that prioritize social impact have a competitive advantage. Mycoskie encourages aspiring social entrepreneurs to build models where giving is baked into the core of the business, rather than an afterthought.


  1. Trust Your Gut

Throughout the book, Mycoskie emphasizes the importance of following your intuition. In business, there will always be challenges and unknowns, and no amount of planning can predict every outcome. Mycoskie urges readers to trust their instincts when making decisions, especially in the early stages when there is no clear roadmap.


Why You Should Read Start Something That Matters


Blake Mycoskie’s "Start Something That Matters" is a powerful and practical guide for anyone who wants to build a business or a movement that leaves a lasting, positive impact on the world. It’s not just about making money; it’s about making a difference.


For social entrepreneurs, this book is full of actionable insights, inspiring stories, and hard-earned lessons on how to turn a bold idea into a sustainable enterprise that changes lives. Blake's journey from adventurer to global changemaker is proof that anyone can start something that matters—no matter their background, resources, or experience.


Whether you’re just starting out or looking to scale your impact, this book will leave you motivated and equipped to build a business that’s both profitable and purposeful. The message is clear: you don’t have to choose between doing good and doing well. With the right mindset and a focus on giving, you can do both.

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